By: Mark Neely
I (Mark) moderated a panel at last week’s AIMIA conference on The Business of Digital Content. The panel itself explored the alternative branded content model that is starting to emerge in response to the fragmentation of traditional media channels. I was asked by the conference organiser to put together a mindmap of the key issues involved in the digital content industry, and I thought I’d share what I came up with.
There is also a PDF version – email me if you’d like a copy.