I just got this picture from my mailbox. At the first glance, I don’t understand the picture. Suddenly the red shoes remind me the icon of a famous burger. The association fires up one thing just lead to another. This process is the main force behind the Concept Map/ Mind Map. After that, I see the logo of the burger competitor and I laugh Out Loud :D.
I think it is very interesting to know whether the creative team of the red shoes of a famous burger create innovation so that the person using the red shoes will not queue into the competitor burger. This is what I call creativity vs creativity.